Monday, August 23, 2010

Article: "American Apparel a hipster darling no more as bankruptcy looms"

Wow. I never thought that I'd see the day: American Apparel a hipster darling no more as bankruptcy looms. I was under the impression that there would always be enough young people to waste enough money to support the business.

The important information to us, though, is that they may discontinue their colourful hosiery, if they decide to rebrand themselves.

In a last-ditch effort to improve flagging sales, Mr. Charney is quickly repositioning the company’s image and clothing style. Earlier this month he declared the hipster trend which has been powering his expansion through the past three years “over.” He is moving his product with its ageing customers, swapping neon bike shorts for preppy blazers.

This disappoints me, because I'm not employed, and I hesitate to spend the cash.

With less colourful hosiery on the market, I suspect that colourful hosiery may go out of style. Maybe it isn't worth stocking up on the stuff, after all.


  1. Very sad, indeed. I love their leggings in virtually every colour. Now I'll have to stock up.